Our Mission

Our Mission

Decibel is a community journalism project. We amplify diverse voices in Central Texas through in-depth listening and storytelling. Our stories spark engaging conversations around the complexities of today’s world.

Core Values

1. Representation - We vow to cover underrepresented communities and to allow those communities to have a say in how we represent them. We want to move beyond diversity. It’s not enough to feature diverse voices in our coverage. We strive to view and portray people from many angles and to not reduce them into a one-dimensional version of themselves.
2. Authenticity - We vow to create a space for people to be their authentic selves. Our measure of authenticity will not be what we deem is authentic, but instead what members of a community deem is authentic. We will strive to create content that is not exploitative and instead gives members of a community the opportunity to see their true selves.
3. Fairness - We vow to ensure fairness to all communities. To determine what is fair, we will use the Platinum Rule as our guide. We will strive to treat people the way they would like to be treated.
4. Storytelling - We believe in the power of storytelling. Genuine, thoughtfully crafted narratives have the power to create better understanding and bridge gaps between communities. We vow to tell in-depth stories that go beyond surface-level reporting and provide insight into a person’s true lived experience.
5. Transparency - We vow to be transparent about all that we do. We will strive to constantly explain our process. It’s not enough to tell stories. We need to explain how stories are made, what decisions we make and why we make them.
6. Accountability - We vow to allow the communities we cover to hold us accountable to our core values. We promise to host community events and build practices so the public can always give us feedback. More importantly, we promise to listen to that feedback and put it into action.

What Community Journalism Means To Us

In a traditional newsroom, story ideas are often generated by journalists and editors and then reporters go into communities to do their reporting. Community journalism instead promises to put the community first. Instead of just having information flow one way, we are creating a two way street of communication between our newsroom and the community. We view our work as a partnership with the communities we serve. Under this model, no story will be assigned without community input. By creating a partnership we ensure the communities we cover have a say in how we represent them. Our goal is to create stories that move beyond one-dimensional, stereotypical coverage and instead provide a fuller picture of a person’s lived experience.

What you will see in our videos

Our videos are first-person news documentaries. We think it’s important to help diverse communities in Central Texas share their own stories. We use the first-person narrative mode of storytelling to do this. This means the people in our stories will be telling their stories from their point of view. Stories will be narrated by the people in them and you will often hear “I” or “we” used by people describing their own experiences.

What you will see on our website

On our website you’ll find in-depth storytelling presented in a multimedia format. Our stories will feature videos, photography, graphics and written narratives. In addition to our stories, you’ll also find posts that describe our process. We want to be completely transparent about what we are doing so our audience can hold us accountable.